Real Estate Sales Analysis functions are performed by use of information stored in one major file, the REAL ESTATE TRANSACTION file. Besides the basic information needed for a listing, the file also contains information needed to help in planning your company's marketing strategy such as
Location Codes (such as MLS zones, zip codes, etc.) to determine where your houses are being listed and sold.
Source of List & Sale Codes to determine where your business is being generated.
Kick Out (Fall Through) Codes to determine why contracts did not successfully close.
Finance Methods and Source Codes to determine they type of financing your buyers are obtaining and from which lending institutions they are using.
Client Follow-up Codes to assist in the continuing relationship between the client and your company after the closing.
Personnel within the branch offices as well as the accounting department collect data in the following manner:
When a sales associate takes a new listing, the listing is assigned a number and all pertinent data describing the listing is entered, including listing associate(s).
When the sales associate takes a sales contract, the sale is assigned a number and all pertinent data describing the sale is entered into the system. If the sales contract is for a property which exists in the listing file, the assigned number remains the same, and only information describing the buyer need be entered.
When cash is received from the closing, the deposit is recorded and the listing is closed in one step. The system generates all general ledger entries to describe commission income; commission paid to sales associates, referrals, franchise fees, etc. This process greatly reduces the time necessary to record the closing.
To view features, screen shots and sample reports of the different applications within the Real Estate module, please click on the links shown in the upper left hand side of your screen.
