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Sales Analysis
 

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Managing your inventory of active listings, pending sales, and closed sales is critical in order to analyze the performance of your sales associates and how those associates are generating business for the company.  UDS provides a compliment of inventory reports giving managing brokers the tools they need to evaluate the life cycle of their transactions.  Each report can be generated on a branch office level or on the company level.

The inventory reports generally contain the following detailed information for each transaction:

  • the names of the seller and buyer

  • property address

  • listing, expiration, sales, and closing dates

  • listing, selling and closing prices

  • time on market in days

  • sales to list price ratio

  • closed to sales price ratio

  • potential, lost, or earned commissions including Company Gross Commission Income, Department Gross Commission Income, Department Company Dollar, Listing Sales Associate, Selling Sales Associate, Referral Fees, Affiliation Fees and Outside Brokers

  • Branch office totals are provided for all the commission items mentioned above and Company totals are provided at the end of the report.

  • Marketing summaries are provided that computes vital information on where your properties are being listed and sold, the price ranges of those properties, how your business is being generated, and where your buyers are obtaining financing and the type of financing they are being approved.

The system provides the following transaction inventory reports:

  • Active Listings The report is designed to evaluate the length of time a property has been on the market and whether price adjustments or other steps are necessary in order to move the property.

  • Expired Listings The report is designed to monitor the number of active listings that are allowed to expire and then to discuss with the listing associate what they can do to extend the original listing agreement.

  • Expiring Listings The report is designed to give a "heads up" to branch managers so they can be pro-active with their listing associates in renewing the listing agreement with the seller.

  • Relisted & Extended Listings The report is designed to give these listings "special" monitoring attention by branch managers as the listing associate has been given a second opportunity to market the property.

  • Withdrawn Listings The report is is designed to bring attention to listings that were taken off the market and to analyze why that would happen.

  • Pending Sales The report is designed to monitor the length of time between contract signing and closing.  The report provides an aging of expected company dollar which allows managers to make spending decisions based on the cash expected to come in when the pending sales close.

  • Kick-out Sales The report is designed to analyze why pending contracts never converted to a closed sale.

  • Closed Sales The report is designed to recap the time on the market and the commission generated from the sale of the property.